To put Mobile Deep Linking in context, let’s take a journey way back in time for a moment, say 40 or 50 years, to talk about the Internet. From the moment of its inception, computer scientists have been thinking about ways to link computers, content, and people together and over time have created robust networking and hyperlinking protocols.
Fast forward now to 2008. Apple kicks-off the mobile gold rush by opening the App Store to provide a richer user experience with the iPhone. Developers rush to this new frontier to find their fortune. In the hurry to stake a claim, Apple forsakes protocols of the past, creating a brand new platform. Using smartphones like the forty-niners used pickaxes, we go back to the Wild, Wild West. Google and Microsoft jump on the wagon and head west in Apple’s tracks, hoping to prospect mobile territories of their own.
So what’s the matter with this? Nothing really, this world of self-contained, standalone apps is fun and exciting — but only for so long. The mobile Prairie is looking mighty flat compared to the vast expanse of the Internet. Increasingly sophisticated smartphone users want the option to navigate broader landscapes of inter-connected apps.
Just in the knick of time, Mobile Deep Linking rides into town with new standards, making it possible to connect mobile apps. Now users can get the exact information they want from their favorite apps, with a single tap on the screen. They get maps, dining recommendations, shopping deals and more within their installed apps without having to download multiple apps. Mobile Deep Linking is the game-changer that is ushering in new opportunities.
Startups and established companies are effectively monetizing mobile, bringing in the promise of the modern era. Find out what the future of Mobile Deep Linking has in store, at our upcoming Monetizing Mobile Deep Linking: Who is Really Controlling the User? event, November 17, 2015.