Exploring the Mobile Apps Opportunity How to Get to Ca-Ching! **SOLD OUT**

6:00pm - 7:00pm - Networking and Refreshment
7:00pm - 8:30pm - Panel Discussion and Q/A


Arbuckle Lounge and Bishop Auditorium at Stanford Business School
(click for direction & parking information)

Event Description:

For several years now, consumers have download and installed a broad range of mobile apps onto their mobile devices. According to Frost & Sullivan, in 2008, U.S. premium mobile content grew 30%, with consumers embracing and downloading mobile apps like never before.

2009 is indeed shaping up to be “the year of mobile app stores” – as device manufacturers, carriers, software companies are all rushing to tap into the sizeable potential that online mobile application stores have to drive content sales.

Join us as a panel of experts explore opportunities in this dynamic, rapidly evolving mobile application eco-system. The event will bring together developers, carriers, device manufactures and VCs to collectively present a broad perspective on the mobile app eco-system.  Attendees will hear from mobile app developer Steve Demeter and his highly successful experience with his “Trism” app that earned him $250,000 -- in just 2 months (ca-ching!).  The panel will also answer key questions in every mobile entrepreneur’s mind, namely: how do they get to ca-ching and build a viable mobile app development business.

  • What are the challenges that application developers face as they set out to build a viable business?
  • What should developers be focusing on in this highly fragmented eco-system?
  • Which comes first, the application or the platform?
  • Should developers first develop a killer mobile app and then try to figure out which platform to run it on, or should they first pick a device/platform and then optimize their app for that specific platform?


Tom Krazit, CNET News


Steve Demeter, Developer of the famous "Trism", iPhone app

Adam Blum, CEO, Rhomobile

Matt Murphy, Partner and iFund Manager, Kleiner Perkins Caufield & Byers

Pam Deziel, VP of Developer Marketing, Palm, Inc.

Tyler Lessard, Director, BlackBerry Alliances & Developer Relations

Detailed Bios

Tom Krazit, CNET

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple.

Prior to joining CNET, Tom worked for IDG News Service covering the chip and PC industries. He lives and works in San Francisco.

Steve Demeter, Developer of the famous "Trism", iPhone app

Steve Demeter is at the forefront of the indie community on the iPhone. After releasing his game Trism on the AppStore at launch, Steve went on to reveal how he had gained success on a shoesting budget, inspiring a flood of developers to the AppStore. Steve speaks at conferences regularly, and has appeared as a focus of a documentary in the Apple iPhone OS 3.0 keynote speech.

Adam Blum, CEO, Rhomobile

Adam Blum is the CEO of Rhomobile.  He has been VP of Engineering/CTO of several successful startups including Commerce One, Systinet, and Good Technology.  He is an adjunct professor at Carnegie Mellon University, the author of several technical books, and an advisor to several other software companies.

Matt Murphy, Partner and iFund Manager, Kleiner Perkins Caufield &Byers

Matt Murphy is a Partner at Kleiner Perkins Caufield & Byers; he joined in 1999. Matt manages the iFund at KPCB, a collaborative initiative with Apple and the iPhone platform, which focuses on defining applications for the mobile internet. His expertise is in network communications, compute infrastructure, and mobile applications. Matt is either a Director or works closely with the management teams of AutoNavi, Booyah!, Dash, GOGII, Pelago, Movius, Kodiak Networks, RGB Networks, Stoke, Aerohive Networks, Ocarina, and eASIC. Previously Matt was a board observer at Google (from initial investment to IPO) and director at Peakstream (acquired by Google).

Prior to KPCB, Matt led product management at a semiconductor start-up (Netboost acquired by Intel), worked at Sun Microsystems where he led business development for the Network Systems Group and was a Product Line Manager for networking platforms. He also worked in strategic and technical consulting for a number of years at Booz, Allen, & Hamilton and Accenture. Matt holds a BS in Electrical Engineering from Tufts UniversityStanford Graduate School of Business. and an MBA from the Stanford Graduate School of Business.

Pam Deziel, VP of Developer Marketing, Palm, Inc.

Pam Deziel leads Palm’s efforts to engage and inspire a vibrant and thriving developer community.  She joined Palm in 2007 as vice president of software product management focused on the new webOS platform. She came to Palm after nearly ten years at Adobe Systems, where her roles included product marketing and management for Flash Player, AIR, Adobe Reader and developer tools, corporate development, and product marketing for Acrobat. Prior to Adobe, Pam was vice president of product management at Pumatech, which was later acquired by Nokia. Earlier in her career, Pam held positions at PalmSource (senior director, product marketing,) Apple Computer, and Sun Microsystems.

Pam holds a bachelor’s degree in Applied Earth Sciences from Stanford University.

Tyler Lessard, Director, BlackBerry Alliances & Developer Relations

Tyler Lessard is the Director of the BlackBerry ISV Alliances and Developer Relations programs within Research In Motion's (RIM) Global Alliances team.  Since joining RIM in 2001, he has helped to build a community of over 1,000 wireless solution providers delivering custom applications and services for BlackBerry to large enterprises, government agencies, industry professionals and mobile consumers.  Tyler is currently focused on initiatives to expand the scope and success of the BlackBerry Developer Program and to deliver new products and services to drive the success of consumer-focused applications for BlackBerry including Games, Multi-media, Content Syndication, Location-Based Services and more.

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